Brief History

In the early 2000’s the sports industry began implementing digital infrastructure to optimize the quantified athlete, offer deeper brand analytics, and adopt systems to enrich the fan experience. Modern technologies now protect athletes, empower diverse rights holders, and influence happier fans – smarter technologies and innovative methods are now critical must-have’s for sporting cultures worldwide.

In 2012, two sports innovators sat down for lunch to discuss all things sports technologies. They agreed that helping others navigate the chaotic marketplace and prepare innovators for the challenges ahead was a noble cause. Soon they merged their social media efforts  and by 2015 began their outreach to help municipalities, leagues and federations, teams and innovators – successfully harness the emerging sector.

Global Philosophy

Innovation and technology enrich fan experiences, protect athletes, and fuel investments. Sporting cultures who embrace technologies faster and apply them more accurately – will find winning impact. 

Principles For Growth

  • Tech-Ready Organizational Structures
  • Sports Innovation Fundamentals
  • Best Practice Technology Standards
  • Economic Development Roadmaps  

Keys For Success

  • Build Strong Valuable Sports Networks
  • Provide Value to Partners & Sponsors 
  • Offer Services For Sports Communities  
  • Run Effective Business to Business Programs    

Lead The Race With Us

By partnering with the sports industry’s leading global trade association, you’ll influence the connections between entrepreneur-led economic development and attractive sports assets. Future scientific, medical, and engineering advances will be funneled into sports investment hubs. We help our partners capitalize on economic, social, and technical leadership to capitalize on sports innovation.