Heitor Valente

Heitor Valente, MS

Asian Trade Representative

Mr. Valente is a Brazilian born football [soccer] performance innovation expert representing our expansion efforts into Asian markets. Heitor’s role allows him to canvas the Asian markets for ‘ready-to-scale’ sports innovations interested in global expansion. He brings inbound success to programs such as MarketConnect, as well as, insights for Emerging Markets Development Program.   


Mr. Valente’s extensive experience spans various facets of sports including football management, athlete scouting, and athlete performance. He has worked with football clubs, academies, and sports agencies contributing to valuable talent identification, strategic match analysis, and football market research. Heitor has also been involved in the development of sports-related educational programs and research initiatives. 


  • Master's Degree, Global Sport Management from Seoul National University
  • Bachelor's Degree, Physical Education from Universidade Federal do Rio de Janeiro
  • Football Management Certificate from the Asian Football Confederation [AFC Ajax]


Innovation Discovery70%
Football Talent Analysis20%
Teaching Performance Innovation10%